The Art and Science Of Website Ranking in Google

With 90% market share in search engines, Google has always been a forerunner in shaping the search landscape. Google SEO dominates the search industry primarily because the search giant answers user queries in the best possible way by ranking the most relevant websites on the first page of SERPs. The sorting and ranking of these websites are decided with the help of algorithms which run in the background every time a query is fired by a searcher.

Hundreds of factors come into play in website ranking. With every algorithm update, some of the factors lose importance, while others gain priority. Nonetheless, Google has always made it clear for SEOs to focus on offering flawless experience to site visitors. From optimizing page speed to offering meaningful content, search engine optimization companies take a comprehensive approach in achieving top ranks on Google.

How Google Ranks Websites

Here are the top signals that Google look for when ranking a website in SERPs:

Engaging Content

Content is the only constant in SEO. Whether it’s a website or blog, Google prioritizes meaningful and quality content. No matter how competitive keywords you insert in your website/blog, it’s inefficacious if you cannot decipher search intent. Additionally, you can markup your content with structured data to up your Google game.

Flawless Mobile Experience

Back in March 2018, the announcement of mobile-first index has impelled SEOs to ensure websites are made mobile-friendly.

Responsive design is the lifeblood of SEO. Although, keep a check the entire website content is available on both desktop and mobile version.

HTTPS Implementation

HTTPS websites are secured. HTTPS encrypts the data transfer, thus, keeping its confidentiality and integrity intact. Moreover, the new chrome update flags HTTP sites as “not secure” which can directly increase bounce rate of the site under consideration. If you haven’t already, install an SSL certificate and migrate your website to HTTPS. Check for canonical issues during the transition.  

Page Speed Optimization

Sluggish websites are a big turn off to visitors. Every second can cost you a significant loss in traffic and revenue. Typically, a website should load within 2-3 seconds. Developers can check web page speed on Google’s official tool, namely Page Speed Insights.

User Experience

Google will love your website if the visitors love it too! In simple terms, poor user experience sends a negative signal to the search engine which can cause a drop in your website rankings.

Google analyses this factor with the help of “dwell time”, i.e., how much time a visitor spends on your site before going back to the search results. Improve your website architecture with simple navigation for easy access to both users and search engines bots. Furthermore, ensure all the important pages are accessible in three to four clicks.

On-Page Optimization

On-page optimization is the backbone of SEO. It covers all the technical aspects and can make or break your SEO game. Merely updating your H1 tag can shoot up your website ranking in SERPs. There are a lot of components in on-page optimization including meta tags, schema, internal linking, and more.

SEO plays a crucial role in increasing your ROI. Always hire an expert Search Engine Optimization company in UAE to achieve top rankings in Google.