The Art and Science Of Website Ranking in Google

With 90% market share in search engines, Google has always been a forerunner in shaping the search landscape. Google SEO dominates the search industry primarily because the search giant answers user queries in the best possible way by ranking the most relevant websites on the first page of SERPs. The sorting and ranking of these websites are decided with the help of algorithms which run in the background every time a query is fired by a searcher.

Hundreds of factors come into play in website ranking. With every algorithm update, some of the factors lose importance, while others gain priority. Nonetheless, Google has always made it clear for SEOs to focus on offering flawless experience to site visitors. From optimizing page speed to offering meaningful content, search engine optimization companies take a comprehensive approach in achieving top ranks on Google.

How Google Ranks Websites

Here are the top signals that Google look for when ranking a website in SERPs:

Engaging Content

Content is the only constant in SEO. Whether it’s a website or blog, Google prioritizes meaningful and quality content. No matter how competitive keywords you insert in your website/blog, it’s inefficacious if you cannot decipher search intent. Additionally, you can markup your content with structured data to up your Google game.

Flawless Mobile Experience

Back in March 2018, the announcement of mobile-first index has impelled SEOs to ensure websites are made mobile-friendly.

Responsive design is the lifeblood of SEO. Although, keep a check the entire website content is available on both desktop and mobile version.

HTTPS Implementation

HTTPS websites are secured. HTTPS encrypts the data transfer, thus, keeping its confidentiality and integrity intact. Moreover, the new chrome update flags HTTP sites as “not secure” which can directly increase bounce rate of the site under consideration. If you haven’t already, install an SSL certificate and migrate your website to HTTPS. Check for canonical issues during the transition.  

Page Speed Optimization

Sluggish websites are a big turn off to visitors. Every second can cost you a significant loss in traffic and revenue. Typically, a website should load within 2-3 seconds. Developers can check web page speed on Google’s official tool, namely Page Speed Insights.

User Experience

Google will love your website if the visitors love it too! In simple terms, poor user experience sends a negative signal to the search engine which can cause a drop in your website rankings.

Google analyses this factor with the help of “dwell time”, i.e., how much time a visitor spends on your site before going back to the search results. Improve your website architecture with simple navigation for easy access to both users and search engines bots. Furthermore, ensure all the important pages are accessible in three to four clicks.

On-Page Optimization

On-page optimization is the backbone of SEO. It covers all the technical aspects and can make or break your SEO game. Merely updating your H1 tag can shoot up your website ranking in SERPs. There are a lot of components in on-page optimization including meta tags, schema, internal linking, and more.

SEO plays a crucial role in increasing your ROI. Always hire an expert Search Engine Optimization company in UAE to achieve top rankings in Google.

Automate Your Laundry Business With Laundry Management System

In recent times, laundry automation has gotten to be the talk of the industry. With cutting-edge washing equipment and analytics solutions, which offer assistance to make your operations more productive, the future appears to be at your finger tips.

Basically put, automation refers to the use of control systems to function equipment and carry out certain processes without the need for human input. Whereas there are fears that automation will uproot the need for human work, it does have the potential to optimise certain aspects of business operations.

According to a research, advances in AI and robotics is likely to have a exceptional impact on ordinary working lives – comparable to the shift away from agricultural societies during the industrial revolution.

This is often no more genuine than it is for commercial laundries. Continue reading to find out how to plan your business for automation that can do wonders!

What Does Laundry Automation Consist Of?

As said over, laundry automation for the most part refers to capital investments like smart washing machines and dryers. That being said, data analytics solutions and most importantly laundry management systems like MaxLaundry tend to drop into this category as well.

This is because the last mentioned automates a range of data-gathering and analytics processes that are customarily performed by human agents. In this regard, these systems gather data from your smart washing machines, from the RFID tracking chips in your cloth, and through a number of other autonomous systems.

This, eventually, gives you with a wealth of noteworthy data – all benefiting your commercial laundry operations.

What Should We Know Before Investing In Automation For Your Business?

Before taking the dive, evaluating your needs and doing your research is significant in case you're to make the most of laundry automation.

In this regard, begin by taking stock of the amount of laundry you process. While this can be customarily not a concern for commercial laundries, automation tends to pay off when you’re preparing larger volumes of textiles.

When it comes to investing in smart equipment, it’s critical to guarantee that you’re receiving real-time input that includes production information, asset consumption (such as water and detergent), as well as cloth inventory levels. This way, you'll be able to track the performance and savings of each piece of equipment, as well as identify potential areas of improvement.

It’s moreover vital to consider your input against the output being delivered and handle areas being executed. This way you'll organize which solutions require the foremost attention, which will make the biggest impact, and which can have the greatest return on investment.

Other Considerations

While automation has a reputation for replacing human labour, certain skills and knowledge are required from your group to make use of these tools.

In this regard, it is vital that you invest in group training programs, skill-building, and support foundation before you automate parts of your commercial laundry. Without any of these in put, you'll discover that your speculations aren’t quite producing the results you expected.

Key Takeaways

Laundry automation systems point to form commercial laundries more productive, up-to-date and equipped with the insights they need to succeed.

Before adopting these tools, however, it is vital that you plan within the right way. All as well often, businesses get caught up in the moment, embracing these patterns before they have the information they need. By doing the right research and planning well, as laid out over, you'll be now able to join the bandwagon, all while being in a class of your own.