Chances are, you've already listened (possibly from a web designer or digital marketing company) that your site must be mobile-friendly in case you need to be competitive in today's online market.
When Mobilegeddon occurred, tons of companies hustled to create their sites mobile-friendly, but for those of you who haven't made the switch yet, you may be wondering if having a mobile-friendly website is truly important for your business.
How Important Is Mobile Really?
For the past 3 years, individuals have consistently gotten to the web from their mobile phone or tablet more than from a desktop or laptop computer. Desktop traffic has really been decreasing for more than a decade and mobile web utilize continues to grow.
Back in 2017, it was predicted that by the conclusion of 2019, mobile would account for 79% of all web traffic. This may mean that individuals are looking at the desktop version of your site only 20% of the time. And if your location doesn't work well or look right on a mobile device? Studies show people will essentially halt visiting it in favor of a site that gives a better mobile experience.
How Does Your Audience Browse?
In spite of the overall trend towards mobile, there are still a few businesses where most site activity still comes from desktop computers. Analyze your buyer personas to get a higher thought of how your audience browses the web. Mobile is especially crucial to local service-based businesses, like locksmith services, for illustration. Somebody in need of emergency roadside service is nearly certainly going to search for a local business using their mobile device.
For an indeed more comprehensive picture, review your Google analytics data to see which devices your visitors utilize.
But while mobile may be more important for a few businesses than others, user preference and browsing habits aren't the only things to consider regarding having a mobile-friendly website.
Mobile-Friendliness and SEO
Of all the factors looked at by Google when choosing how to rank your site on search engines, mobile usability is ranked as the third most vital of all the factors.
Google made an indeed greater move to mobile in November 2016 when it declared that it would crawl the mobile version of websites before the desktop version.
Besides, Google is going to take its ranking signals from the mobile version of your site, not the desktop version. This may influence your rankings in Google.
Mobile-Friendly Responsive Design
In case you've made or updated your website within the past couple of years, chances are your designer used responsive design. Responsive design adjusts the display of your site to the size of the device screen being used. In some cases, this implies an auto-resizing of the content.
In other cases, it can mean a drastically different appearance with rearranged content or different, mobile-friendly navigation, for instance.
A few businesses realize that the majority of their traffic comes from mobile which they can't possibly convey an ideal user experience essentially using a responsive version of their site, so they developed a mobile app for their website.
Amazon is one example of a company that realized its tremendous site would be truly difficult to use on a mobile device.
Keeping up an optimized version of both your desktop and your mobile websites may not be the best use of your resources, either. Again, audit your web analytics to see how most individuals utilize your site when choosing how to designate mobile development and optimization resource
Next Steps with Omega-Cst to Make Your Website Mobile-Friendly
- Not sure if your website is mobile-friendly? Let our expert help you with it.
- If you'd need help analyzing your target market and site analytics to decide if a mobile redesign is right for you, feel free to contact us.
- If you already know you need a mobile-friendly website and are searching for the right partner, let's begin a discussion.
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